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    Marketing health services

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    الاحصائي

    ذكر عدد الرسائل : 4864
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    نقاط : 196
    تاريخ التسجيل : 06/10/2007

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    Marketing health services

    مُساهمة من طرف الاحصائي في الأحد فبراير 15, 2009 3:33 am

    Health Services Marketing: A Practitioner's Guide
    By Richard K. Thomas


    Publisher: Springer
    Number Of Pages: 164
    Publication Date: 2007-10-19
    ISBN-10 / ASIN: 0387736042
    ISBN-13 / EAN: 9780387736044
    Binding: Paperback


    Product Description:


    Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. Although the industry has become increasingly market driven, healthcare administrators and marketers are left with little guidance with regard to the concepts, techniques, and data appropriate for healthcare marketing.

    The proposed book would serve as a convenient reference for health professionals who want to understand the marketing process, develop marketing initiatives or interface with marketing professionals. Marketing theory and the history of marketing in healthcare will be minimized in an attempt to provide a practical guide for everyday use. The focus will be on how to do marketing, with the reader introduced to supporting aspects such as market research, marketing planning, and evaluation. The author also discusses marketing techniques for social marketing.

    Health Services Marketing: A Practitioner’s Guide will cover broad topics appropriate for any healthcare organization and provide enough specifics to tailor marketing activities to the needs of particular practitioners. This book will be useful for both for-profit and not-for-profit organizations.



    Summary: Very Informative
    Rating: 4

    I just began a career in healthcare marketing and this book has been a great source of information. It gives practical knowledge for everyday use by a marketer in the healthcare field.





    _________________
    رابط الكتاب لا يظهر الا اذا كانت لديك على الاقل مشاركة واحدة في المنتدى
    لذلك نتمنى ان تكون من عائلتنا بتسجيلك
    am_7787@yahoo.com


    لمعرفة كيفية التحميل اكبس هنا
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    الاحصائي

    ذكر عدد الرسائل : 4864
    العمر : 40
    الموقع : العراق
    العمل/الترفيه : مدرس
    المزاج : حلو
    نقاط : 196
    تاريخ التسجيل : 06/10/2007

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    رد: Marketing health services

    مُساهمة من طرف الاحصائي في الأحد فبراير 15, 2009 3:52 am

    Marketing Health Services
    By Richard K. Thomas


    Publisher: Health Administration Press
    Number Of Pages: 486
    Publication Date: 2004-01
    ISBN-10 / ASIN: 1567932347
    ISBN-13 / EAN: 9781567932348
    Binding: Hardcover




    Product Description:

    Richard Thomas's new Marketing Health Services is a comprehensive guide to the world of healthcare marketing. It provides the nuts and bolts information a marketing professional veteran and newcomer alike could immediately apply to his or her own work. The book's contents run the gamut from understanding healthcare markets to applying marketing techniques to evaluating the marketing effort.

    Thomas discusses the latest thinking on healthcare marketing, including
    Factors that drive marketing approaches and consumer behavior in healthcare
    Practical tips on devising a marketing strategy and managing its progress
    Critical analysis of the marketing techniques currently used in healthcare
    Introduction to emerging techniques being adapted for healthcare
    strategies to consider when initiating market research
    Case studies illustrating various marketing techniques


    1.4mb




    _________________
    رابط الكتاب لا يظهر الا اذا كانت لديك على الاقل مشاركة واحدة في المنتدى
    لذلك نتمنى ان تكون من عائلتنا بتسجيلك
    am_7787@yahoo.com


    لمعرفة كيفية التحميل اكبس هنا
    avatar
    الاحصائي

    ذكر عدد الرسائل : 4864
    العمر : 40
    الموقع : العراق
    العمل/الترفيه : مدرس
    المزاج : حلو
    نقاط : 196
    تاريخ التسجيل : 06/10/2007

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    رد: Marketing health services

    مُساهمة من طرف الاحصائي في الأحد فبراير 15, 2009 3:55 am

    Marketing Health: Smoking and the Discourse of Public Health in Britain, 1945-2000
    By Virginia Berridge


    Publisher: Oxford University Press, USA
    Number Of Pages: 260
    Publication Date: 2007-08-30
    ISBN-10 / ASIN: 0199260303
    ISBN-13 / EAN: 9780199260300


    Product Description:

    The post war history of public health and the role of smoking within that history epitomises the tensions which surround taking health to the public. Public health history has largely concentrated on the nineteenth century sanitary period or on the years before the Second World War, often focussing on the environmental advances, or on the professional and occupational history of public health as an activity. This book has a different focus: it deals with the change in the outlook of public health post war. From a focus on services, vaccination, and dealing with health issues at the local level, public health had developed new discourse. Centring on chronic disease, it became concerned with the concept of "risk" and targeted individual behaviour. The mass media and centralised campaigning directed at the whole population replaced local campaigns, and politicians changed their mind about speaking directly to the public on health matters. Their early worries about the 'nanny state' gave place to a desire to inculcate new norms of behaviour, and it was debated how change was to be achieved.
    Identifying debates between those believing in "systematic gradualism" and those who advocated a more coercive approach, Virginia Berridge uses smoking as a model. Such debates brought into play tensions over the relationships between public health and industrial interests. Health campaigning by new style pressure groups like ASH, which were part state funded, was an important motive force behind the change.
    In the 1980s and 1990s, public health changed again. Passive smoking and HIV/AIDS brought environmental concerns back into public health, which had disappeared after the 1950s. The "rise of addiction" for smoking demonstrated the power of pharmaceutical interests to define a new "pharmaceutical public health" in which treatment and "magic bullets" were also tactics for prevention. In the early 21st century, public health was play to complex tensions and conflicting impetuses. This book shows that those tensions were nothing new and outlines their development over the last half century.



    zipped pdf with cover



    _________________
    رابط الكتاب لا يظهر الا اذا كانت لديك على الاقل مشاركة واحدة في المنتدى
    لذلك نتمنى ان تكون من عائلتنا بتسجيلك
    am_7787@yahoo.com


    لمعرفة كيفية التحميل اكبس هنا

    sayed

    ذكر عدد الرسائل : 25
    العمر : 49
    المزاج : books reading
    نقاط : 4
    تاريخ التسجيل : 16/01/2009

    رد: Marketing health services

    مُساهمة من طرف sayed في الأربعاء فبراير 18, 2009 8:48 am

    الاحصائي كتب:fine nice books
    Marketing Health Services
    By Richard K. Thomas


    Publisher: Health Administration Press
    Number Of Pages: 486
    Publication Date: 2004-01
    ISBN-10 / ASIN: 1567932347
    ISBN-13 / EAN: 9781567932348
    Binding: Hardcover




    Product Description:

    Richard Thomas's new Marketing Health Services is a comprehensive guide to the world of healthcare marketing. It provides the nuts and bolts information a marketing professional veteran and newcomer alike could immediately apply to his or her own work. The book's contents run the gamut from understanding healthcare markets to applying marketing techniques to evaluating the marketing effort.

    Thomas discusses the latest thinking on healthcare marketing, including
    Factors that drive marketing approaches and consumer behavior in healthcare
    Practical tips on devising a marketing strategy and managing its progress
    Critical analysis of the marketing techniques currently used in healthcare
    Introduction to emerging techniques being adapted for healthcare
    strategies to consider when initiating market research
    Case studies illustrating various marketing techniques


    1.4mb



    sayed

    ذكر عدد الرسائل : 25
    العمر : 49
    المزاج : books reading
    نقاط : 4
    تاريخ التسجيل : 16/01/2009

    رد: Marketing health services

    مُساهمة من طرف sayed في الأربعاء فبراير 18, 2009 8:54 am

    كتب جديدة
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    الاحصائي

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    تاريخ التسجيل : 06/10/2007

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    رد: Marketing health services

    مُساهمة من طرف الاحصائي في الخميس فبراير 19, 2009 4:08 am





    _________________
    رابط الكتاب لا يظهر الا اذا كانت لديك على الاقل مشاركة واحدة في المنتدى
    لذلك نتمنى ان تكون من عائلتنا بتسجيلك
    am_7787@yahoo.com


    لمعرفة كيفية التحميل اكبس هنا
    avatar
    الاحصائي

    ذكر عدد الرسائل : 4864
    العمر : 40
    الموقع : العراق
    العمل/الترفيه : مدرس
    المزاج : حلو
    نقاط : 196
    تاريخ التسجيل : 06/10/2007

    بطاقة الشخصية
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    رد: Marketing health services

    مُساهمة من طرف الاحصائي في الخميس فبراير 19, 2009 4:13 am



    Health Services Marketing
    Springer | 2007-10-19 | ISBN: 0387736042 | 164 pages | PDF | 1,9 MB

    Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. Although the industry has become increasingly market driven, healthcare administrators and marketers are left with little guidance with regard to the concepts, techniques, and data appropriate for healthcare marketing.
    The proposed book would serve as a convenient reference for health professionals who want to understand the marketing process, develop marketing initiatives or interface with marketing professionals. Marketing theory and the history of marketing in healthcare will be minimized in an attempt to provide a practical guide for everyday use. The focus will be on how to do marketing, with the reader introduced to supporting aspects such as market research, marketing planning, and evaluation. The author also discusses marketing techniques for social marketing.

    Health Services Marketing: A Practitioner’s Guide will cover broad topics appropriate for any healthcare organization and provide enough specifics to tailor marketing activities to the needs of particular practitioners. This book will be useful for both for-profit and not-for-profit organizations.



    _________________
    رابط الكتاب لا يظهر الا اذا كانت لديك على الاقل مشاركة واحدة في المنتدى
    لذلك نتمنى ان تكون من عائلتنا بتسجيلك
    am_7787@yahoo.com


    لمعرفة كيفية التحميل اكبس هنا

    عبدالرحمن البودى

    ذكر عدد الرسائل : 3
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    رد: Marketing health services

    مُساهمة من طرف عبدالرحمن البودى في الخميس يونيو 11, 2009 9:34 pm

    شكرا جزيلا لكم بارك الله فيكم

    اسماعيل علوي

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    رد: Marketing health services

    مُساهمة من طرف اسماعيل علوي في الثلاثاء أغسطس 10, 2010 1:52 pm

    شكرا أخي

    sattamreem

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    رد: Marketing health services

    مُساهمة من طرف sattamreem في الأحد يونيو 19, 2011 1:20 pm

    مشكور يعطيك العافية

    tashi

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    رد: Marketing health services

    مُساهمة من طرف tashi في الأربعاء مايو 09, 2012 8:50 am

    thank you

      الوقت/التاريخ الآن هو الجمعة نوفمبر 24, 2017 6:51 pm